Formally trained in graphic design, Aidan has spent many years in graphic design, working both for design agencies and for marketing departments in large organisations – giving him a unique perspective of both sides of the ‘marketing fence’.

This experience enables Aidan to not only develop great designs, but also to have a clearer idea of the business drivers behind the need to promote an organisation.

After leaving college, Aidan worked at a commercial printer for several years, including a long term as studio manager. From there, he moved to the marketing department of a global computer services organisation – and then to a UK-wide computer retail and services business. He was partner in a successful marketing company for several years, before deciding to work on a freelance basis.

Aidan also works with a team of trusted business partners to provide additional services such as copywriting, photography, printing and Web site development.

Aidan design ethos is ‘clarity first’ – creating designs that achieve their commercial goals or increasing awareness and building sales.